How Businesses Can Use Video Translation To Grow Their Global Influence
Alexander Konovalov is the founder and CEO at vidby, a Swiss startup offering AI-powered video translation and dubbing across 70 languages. getty If you want to grow your business globally, it helps to speak the language of your customers. Using English as your main marketing language has proven to be a wise tactic. However, as a recent study shows, as many as 40% of consumers worldwide will not make a purchase in other languages. This means that whether you want to strengthen your position in your current markets or break into new ones, there is no way around translating and localizing at least your main marketing assets into as many languages as your audiences speak. Research by Wyzowl suggests that 88% of buyers have been convinced to make a purchase by watching a brand’s video, while 73% of them named a short video their preferred way to learn about a product or a service. In this way, focusing translation efforts on video can be beneficial. Video’s online usage reach exceeds 90%